![]() ![]() If a product has sold out in one warehouse location but is available at another, merchants have the option to use split shipments, where products from the same order will arrive in separate packages from different facilities. Despite this, Shopify data reports that shoppers will experience stockouts as frequently as every third shopping trip. In addition to lost revenue, wasted shopping journeys like this result in poor customer experiences that impact a brand’s reputation. While it might be possible to save a sale by offering an alternative product, a merchant may have no choice but to refund part or all of the order. This often happens when an online store isn’t synced properly with a Warehouse Management System (WMS) or no WMS is being used, resulting in inaccurate inventory counts. There’s nothing worse than a customer placing an order – only to have to tell them that an item is no longer available for purchase. Let’s look at some other ways that inventory visibility can assist your ecommerce business: The benefits of good inventory visibility 1. And that doesn’t spell good news for your CX management. Without inventory visibility, it’s impossible for any of the above strategies to be executed seamlessly. 73% of consumers use multiple channels during their shopping journey. ![]() 46% of shoppers surveyed by Google want to confirm inventory levels online before going into a physical store.consumers will make at least one purchase via BOPIS or curbside up in 2021. Moreover, inventory visibility is essential for achieving the omnichannel approach to retail and fulfillment that today’s shoppers expect: If your business cannot answer basic questions on where your inventory is, how much you have, or what inventory is being used to fulfill what orders, there are countless sales opportunities you could be missing – not to mention significantly eroded profits due to higher storage and shipping costs. Why does inventory visibility matter in ecommerce? How to reduce shipping and fulfillment costs.Where to allocate orders for order fulfillment.This includes SKUs that are in storage at your warehouse, on the shelf at a storefront, or in the process of being fulfilled for customer orders.īeing able to track the movement of inventory across different locations and stages of fulfillment enables merchants to make smarter decisions about inventory management. Inventory visibility refers to a business’s ability to know how much inventory they have on hand and where different SKUs are being stored at any given time. We’re going to cover why inventory visibility is the key to being a successful ecommerce retailer, and how partnering with Whiplash can help you achieve real-time inventory insights that improve your fulfillment operation. This is just one example of how inventory visibility is essential to offering a convenient, hassle-free shopping journey that boosts customer satisfaction – and this post contains many more. That’s a lot of unnecessary friction in the customer experience! By not supplying this information, you’re losing out on some easy sales.ĭespite this, just 38% of retailers show basic inventory availability on product pages. If a customer has reached the point of checking inventory levels, this indicates a high intent to purchase. You decide to visit the brand’s nearest physical location so you can view it in person and ask a store associate some questions.īut here’s the catch: The product page doesn’t provide you with any real-time inventory counts. Imagine you’re browsing an ecommerce store and find a product that you’re interested in buying. Written by Beth Owens on November 18th, 2021 E-commerce Omnichannel Retail Technology Transportation
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